Do you need one in order to achieve the other. My sense is yes. Without a corporate integration strategy, can we really rely on accurate information that truly depicts the pulse of the business. Not likely. We can barely do it with an integration strategy. Come on enterprises - get moving! Too many large organizations are still not tackling even the simplest of application integrations and standardized business reporting for basic business analysis. How many of my customers live in New York, have product sku #436-0076, consistently renewed with us for the past 3 years AND generated revenues over $20K? Who were their Account Reps? Here's the catch, how many of these customers are in the pipline today?
How long does it take you to get this answer?
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